Communications
Argus Creative has built a remarkable portfolio of custom applications, from award-winning HD video and web portals to training applications and Social Business Solutions. Delivering compelling communication pieces that support organizational alignment, Argus Creative helps our clients stay connected to their employees and helps employees stay connected to the organization’s vision.
From start to finish, we partner with our clients to help them envision their communication investment, develop the best way to deliver their message and create the media necessary to convey the right message.
The power of video in delivering your message is undeniable, and the presence of mobile and web applications in our everyday life has changed the way we communicate forever. This is where we fit in – melding these two dynamic platforms into highly powerful content that attracts, equips and retains employees and customers, alike.
With more than 15 years of experience in all facets of production, from concept to design to implementation, the Argus Creative team is in the business of creating award-winning productions that deliver. At heart, we are storytellers. We like to say your story is our business. That's really where it all begins. And during the story-telling process, we use the latest technology and advancements in new media to tell your story in just the manner you intended. But once you have the content, and we've implemented the delivery, we don't stop. We work closely with each and every client to ensure we've recreated their vision. We want our clients to see the power of their investment...over and over again. That's what we do.
We love our Argus clients. They keep us sharp. Their challenges offer the Argus team countless opportunities to partner with them in finding dynamic – but cost effective – solutions to all sorts of puzzles.
Business Weave: Argus Creative Builds Next Generation Social Media Solutions
Many of these challenges fall outside the employee benefits world. Like optimizing websites to sell more product or creating hilarious video vignettes to support a union-free work environment. And the ‘Don’t Be The Don’t Guy’ training series with real-time testing solution was a mega hit with a retail client who needed on-boarding support for a dispersed workforce of young, technology hipsters.
That’s how Argus Creative got started…and that’s where the fizz and fun begin.
Working in an entrepreneurial lab environment supported by the Argus structure, the Argus Creative group has built a portfolio of technical applications. Like the artists they are, the group has developed the capacity to configure and apply technical solutions which extend their creative work in whole new directions. But they don’t stop there. They make sure the solutions they create align with the strategic direction of our clients. And to do that, they develop alignment metrics and the tools to measure them.
This innovative group is pushing the edge with call to actions and video optimization technology layered into the exciting new media output they’re known for. Their work in Social Media Solutions (SMS) focuses on supporting customer loyalty by building long-term consumer engagement. They reinvent our clients' web presence. And oh, by the way, they help our clients reinvent themselves in the process.
One of the largest airport retailers in the country was in need of a unified and comprehensive training program for their 50+ stores located throughout the United States.
Saddled with a high turn-over rate and inconsistent company messaging, this powerful retailer turned to The Argus Creative team to build a unique training program that would create a sense of empowerment among employees, both new and existing. To accomplish the company's objective, Argus approached the project with one simple goal in mind: Let Their People Tell Their Story. Among many features of the program, some highlights include:
- Mapped out the training and development programs with the company's top managers and sales people
- Created an employee intranet that delivered uniquely produced training videos, company profiles, leadership welcomes and other interactive materials creating vision alignment
- Instituted the company's first-ever You Tube contest, enlisting employees to express what they loved most about the company
- Created a testing environment, where new hires assess their skills and knowledge of the company's sales processes, inventory and policies
- Created an eco-friendly module to house all the HR onboarding materials from new hire paperwork to guides and handbooks
- Developed an interactive newsletter, providing up-to-date news and events throughout the company
- Initiated a user training program that allows for a company site manager to update content without relying on the Argus Creative team
- Created a fun, exciting and educational environment that has reduced turnover by nearly 60% over 12 months
The entire site was rolled out during the company's annual awards ceremony in Las Vegas, where Argus produced two additional videos featuring the company's important vendors. Today, Argus is working on phase II of the project which features additional training modules and is scheduled for a mid-2010 roll-out -- just in time to address the company's recent acquisitions.
